Proven Process to Locate Buyers and Sell Your Home for MORE Money

Selling a home has become as easy as it has become competitive. As technology becomes more widely available and consumption increases, modern buyers are able to glance at vast open home catalogues in mere seconds. However, staying on top of new emerging real estate trends is useless without covering the essential necessities first. Old-fashioned methods are still extremely effective for the "drive-through- the-neighborhood" buyers. A successful home-selling campaign merges traditional and modern strategies to target both audiences. Here are the most undeniably important ways to stand out from the competition and attract the right buyers for your home.

Copywriting

What is Copywriting? It is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it's like hiring one salesman to reach all of your customers. Most homeowners and Realtors agree that copywriting is an important necessity for selling a home for several reasons. Being able to communicate essential information in an easily understood manner, with detailed explanation, increases the chances of selling a home exponentially. Shining light on certain features may catch the attention of the right buyer. Here is my favorite example of why copywriting is so important.

Did you know that Lexus is made by Toyota? Did you also know that the Toyota Highlander and the Lexus RX 350 are nearly identical vehicles? Both vehicles are mid-size SUVs with virtually the same interior/exterior dimensions. Down to the 3.5L V6 engine and the 28 MPG highway rating, there's no distinguishable reason the Lexus is nearly 42% more expensive than the Toyota. The answer is quite simple - copywriting. A heavily weighted argument as to what makes the Lexus so luxurious is its extensive marketing campaign that relies on attention to the smallest details.

In advertisements, the Highlander is touted for its impressive handling, versatility, and quiet cabin. While those are all wonderful features, nothing is mentioned about luxury.

When juxtaposed with Lexus' campaign that invites drivers to "discover refined styling, comfort, and a generously appointed interior," it's no wonder that Lexus seems like the more luxurious vehicle. Even its tagline is "The Pursuit of Perfection."

Beyond quality, Lexus also has significantly more text-heavy magazine advertisements than Toyota. This is to really sell the features of their vehicles. Understanding the importance of copy will not only help you sell a home for more money, but in a much shorter time. Would you rather be driving a Toyota or a Lexus? How would you rather sell your home, as the Toyota or the Lexus? Remember, the biggest difference is the price.

Presenting Your Home

Your home will be photographed from both the exterior and interior. You want to make sure you show the best angles and features in your home. Sometimes, staging may be recommended or even necessary. Staged homes on average tend to spend 2 months less on the market than un-staged homes. In mortgage payments alone, the seller can easily save well over $2,000.

The point is to make the place look fresh and clean, and feel like home, connotatively speaking, as best as possible. This is a sure way to get buyers to submit offers quickly. More offers means a better choice to get the most money at a much faster rate.

Aerial Photo

Aerial photography is the most impressive photography to obtain of any home. Angles that seem impossible to reach show the high value of the home. Instead of just taking any photo of the front of your house, you spent time and money to get virtually cinematic pictures of your home, giving buyers the ultimate view of their potential dream home. Don't fail to go above and beyond. Photography drones were legalized in the world of real estate photography in early 2015, making them a "cutting-edge" technology. Many drones can be purchased at a fairly low price. Drone photography is a great tool that should be utilized before it becomes the real estate industry norm.

Videos & Virtual Tours

The best way not to waste time doing constant walkthroughs is to use videos and virtual tours. With multiple video hosting sites now available (YouTube, Google, AOL, Y!, Vimeo, Dailymotion, etc.), you have more chances to be found. Beyond that, buyers downright prefer to see videos and virtual tours.

According to ComSource, "Consumers/clients spend an average of 75% longer on websites with a video." Along with a detailed description, videos can increase the likelihood of selling. Dr. McQuivey of Forrester Research also claims that "Watching 1 minute of video is the equivalent to reading 1.8 million words." Don't miss this enormous opportunity to sell your home!

Single-Property Website

To really increase your chances of being found, single-property websites should be the hub of all directed traffic for the house you are selling. Make sure to include all of the following information, if available (information mainly consists of the topics previously discussed): Video, Virtual Tour, Floor Plan, Copywriting, Pictures, Local Schools, Maps, Drone Videos, and much more. Everything you can do to showcase your home will only increase your ability to sell the home more quickly and for more money.

Floor Plan

If words alone don't help buyers visualize the home, and videos don't provide the details buyers want, then the floor plan is the ultimate game-changer. Not only does it provide an elaborately detailed view of the home, but by adding color and illustrations of potential furniture arrangements, buyers can truly envision your home as the perfect place to settle in. Any way you can prove to buyers your home is perfect for them will only increase its value and help decrease the amount of time it takes to sell.

Online Marketing (Local, National, and Worldwide)

We previously skimmed over the fact that 89% of home buyers search online to buy a home, but now, we'll dive into it. If there are 1,000 buyers in your community, then 890 of them have been searching online. That number is outrageous. After solidifying your copy and photography, an essential step in the process of generating more money fast is to effectively use the internet. Listings can find a spot on over 900 websites. From the MLS to ITRealty, it's imperative that sellers optimize their content (copywriting and photography, as mentioned previously).

SEO

Search Engine Optimization will bring your content to the top of the first page in Google and help you stand out. Knowing how to effectively write copy can add keywords that most people search for online. Keyword search is the biggest traffic driver to content sites, beating social media by over 300%. Also, SEO leads have nearly a 15% close rate, which is extremely effective.

That means that about 1 out of 7 viewers who are also potential buyers could be the next purchaser of your home.

Online Targeted Marketing

Tired of attracting the wrong people to view your home? Targeted marketing is the best solution to only draw attention from serious buyers. However, Online Targeted Marketing is tricky because it involves a detailed understanding of connecting with social circles, targeting behaviors, ad spending, blogging, partnering up and being relevant in the community. However, it is the most effective way to reach the 89% of buyers searching for homes online. Here are some numbers to put its importance into perspective.

As of July 2021, 28,780,000 out of 32 Million Canadians were using Facebook, and more than 90% of Canadians regularly searching on Google. Out of those, 91.5% only view the first page of results, which means that less than 10% of the population actually advances to the second page - confirming once again that you must have your home on the forefront of ALL searches.

Signs

278% INCREASE IN BUYERS

The easiest way to be identified by potential buyers driving down the neighborhood is from the traditional sign on the front yard. The for sale sign is the end goal that buyers seek on long drives through neighborhoods they want to settle down in. Having detailed and correct information at the time potential buyers cruise through is absolutely crucial. Including a sign rider with a hotline for calls or text is the equivalent of a personal open house tour, available 24/7. To gather the best information to add to the sign rider to attract buyers, continue reading through these tips.

QR-Code Riders

Coming Soon Rider

We use it to start searching for buyers before having a property listed for sale, even before the staging and photography are done. When the property is ready for showings, we will call all potential buyers and invite them to see the property buyers.

For Sale Rider

We use it to automatically send listing details, price, photography, even a virtual tour, to notify about open houses, registered offers and price change, and other occasions to reach out to potential buyers.

QR-Code Virtual Open House Signs

We will run QR-Code driven Virtual Open Houses to get people visiting your listing online and follow up with potential clients.

Our virtual open house solution turns old-fashioned "2 to 4" open houses into all-day-long prospects marketing, allowing us to capture the most you can get from the streets of your neighbourhood.

Direct Mail

A great strategy to find the right buyers depends upon which media they rely most heavily. To weed out cheap buyers, direct mail is the best strategy to maximize a credible reach. There is a 300% increase in response between people who make less than $100k/per year and those who make more than $100k/per year. Choosing an area is easy with a little bit of research, and sending larger quantities of mail improves your chances of selling.

Postcards are great for mailing because they attract a reader's attention and are more personalized. They are especially useful for homes that just listed, and they can help increase local awareness of properties on the market to those who are interested or know of someone who is.

Retargeting

Never lose a potential buyer again.
Retargeting campaigns are the ultimate way to bring back potential buyers who have once shown an interest in your property. Have you ever been online, viewed something you were interested in and decided not to buy, only to later find ads, along other web pages, displaying that product again? If so, you have been the subject of a successful retargeting campaign.

Retargeting installs a "cookie" on any customer who visits your site. This cookie is what allows someone to advertise their home on other sites with the intent of bringing the buyer back to make an offer. In just 4 weeks, retargeting exposure can increase site visitation by over 700%. This will bring buyers who are viewing other homes in the area to your single-property site.

Brochure

Brochures are useful tools for the "let-me-think-about-it" buyer. Brochures have a long shelf life, which can slowly convince an interested prospect to buy. They should provide all of the information that a buyer may ask, including links to websites for more content (including pictures), as well as contact information for when they are ready to make the decision. Copywriting for a brochure must be as long as it should be descriptive.